COMEDYinsight
PUTTING AUDIENCES CENTRE-STAGE TO DRIVE FORWARD THE UK COMEDY SCENE
Why Comedy Insight?
Whether you're a comedian, writer, producer, venue, broadcaster or other professional in the comedy sector, COMEDYinsight can help put audiences at the heart of your decision-making.
From identifying new audiences, to deepening fandom, to finding new ways to monetise, we want to plot your path to success and elevate the entire UK comedy scene together.
COMEDYinsight helps you UNLEASH BOLDER, BRAVER CREATIVITY, rather than stopping it in its tracks.
BECAUSE WHAT’S COMEDY
WITHOUT AN AUDIENCE?
The vision
Our toolkit
Coming soon
COMEDYinsight is founded by Richard Bowman and Jenny Howard.
We've been OBSESSED WITH BRANDS AND AUDIENCES, and CREATIVELY CONNECTING THE TWO, for over 20 years.
We’re driven by the opportunity for CULTURE CHANGE WITHIN THE SECTOR, by getting closer to audiences. And we want to BE ON THAT JOURNEY TOGETHER WITH YOU.
About us
Coming next
Looking to track comedy talent / titles?
COMEDYtrack monitors the online demand for the top 1,000+ comedy talents and comedy titles, helping you understand how you’re performing in size and trajectory. Or select partners to collaborate with.
Plus keep an eye on emerging talent and titles and see how they’re gaining traction.
Looking to to maximise your content's reach?
COMEDYfan finder empowers you to evaluate your video, audio or written content directly with a representative panel of UK comedy fans.
Discover your current audience, as well as pockets of untapped potential. This is particularly powerful for new / up-and-coming talents and titles.
Looking to keep up to date with industry insights?
COMEDYdigest is your gateway to the latest industry insights. Fuelled by our latest data and partnering with leading voices, we curate a regular output to inspire new thinking and elevate the entire UK comedy landscape.
Expect webinars, newsletters, podcasts, social media posts and more.
Looking for emerging trends and predictions?
COMEDYforecast keeps you ahead of the curve by identifying emerging trends and making data-driven predictions about the UK comedy scene's trajectory across technology, entertainment, society, and more.
Partnering with technology, media and entertainment specialists, we'll explore the future of the UK comedy sector and what it means for you.
Looking to understand UK comedy audiences?
COMEDYcompass maps the diverse UK comedy audience landscape through large-scale quantitative research.
We segment the population based on comedy tastes, needs and behaviours, providing rich profiles to help you laser-target your desired current and future audiences.
Looking to track comedy talent / titles?
COMEDYtrack monitors the online demand for the top 1,000+ comedy talents and comedy titles, helping you understand how you’re performing in size and trajectory. Or select partners to collaborate with.
Plus keep an eye on emerging talent and titles and see how they’re gaining traction.
COMEDYfan finder empowers you to evaluate your video, audio or written content directly with a representative panel of UK comedy fans.
Discover your current audience, as well as pockets of untapped potential. This is particularly powerful for new / up-and-coming talents and titles.
Looking to maximise your content's audience reach?
Looking to get even closer to UK comedy audiences?
COMEDYconnects takes you directly to source - real comedy fans across the UK. Through qualitative conversation, we uncover nuanced perspectives, explore niche audiences, and capture the pulse of what's fresh and resonating.
Our skilled moderators go one step further to understand the ‘why’ behind tastes, needs and behaviours.
Looking to keep up to date with industry insights?
COMEDYdigest is your gateway to the latest industry insights. Fuelled by our latest data and partnering with leading voices, we curate a regular output to inspire new thinking and elevate the entire UK comedy landscape.
Expect webinars, newsletters, podcasts, social media posts and more.
Looking for emerging trends and predictions?
COMEDYforecast keeps you ahead of the curve by identifying emerging trends and making data-driven predictions about the UK comedy scene's trajectory across technology, entertainment, society, and more.
Partnering with technology, media and entertainment specialists, we'll explore the future of the UK comedy sector and what it means for you.